Attune Public Relations

Attune Public Relations LLC was founded with a simple goal in mind: helping brands make harmonious connections through passionate storytelling and strong brand management. With a career spanning nearly a decade at leading PR agencies in the Denver market, Geoff Renstrom brings a commitment and enthusiasm to helping brands tell their story in a thoughtful, meaningful and engaging manner. Geoff brings skills in media relations, crisis support, issues management, media training and digital storytelling to clients ranging from energy, B2B, craft beer and major consumer lifestyle and food brands.

He enjoys exploring the vast outdoors of Colorado with his wife, Angela and son Hudson. Geoff is an avid home brewer and self-described craft beer geek and can be found most weekends cheering on his favorite teams including the Boise State Broncos, Denver Broncos, Colorado Rockies and his favorite MMA fighters.

The only brand that matters - how punk rock and PR mix

  Way back in 1978, The Clash proclaimed themselves “the only band that matters,” a bold and decisive statement, that many (including myself) would argue is still true today.  Growing up, I ate, slept, and breathed music and like many kids before me, and hopefully many to come, punk rock saved my life.  I know, I know, extremely cliché. However, looking back on my experiences, the argument can be made that a movement like punk really can have a lasting impact.

    By the age of 16, I was learning guitar, playing music, and helping to promote bands and shows in the local Boise scene.  Back then, MySpace was new and cool, and sites like PureVolume reigned supreme in the blossoming world of online music.  It seemed only natural that the music I loved, bands I promoted, and scene I was involved in would gravitate towards that type of open, free, and accessible online community.

    It wasn’t until I got to college, and more importantly, when I began working in public relations , that I realized that the sites I was promoting music on were, in fact, social media sites.  The same DIY (Do It Yourself) work ethic that punk rock is built around seemed to be popping up more and more in my projects and classes. It makes sense that sites like Twitter and Facebook are very quickly changing the way that companies communicate in all fields.  

    A start-up, much like a new band, now has the tools to reach millions of people, talk about issues that are important, and provide us with products that impact our lives, all with that same DIY approach.  Ultimately, these companies now have the ability to communicate effectively and become “the only BRAND that matters.”

    Although my Mohawk may be gone, the tattoos, memories, lessons and most importantly the work ethic from punk rock still remains.  They are tools and experiences that I bring to work and school with me every day.  

Twitter: @savestheclash

Clearing the clouds of brainstorms

Brainstorming sessions are a fairly well known idea in a variety of industries and occupations; however, the way that a brainstorm is facilitated can drastically influence the quality of idea and outcome. 

A bad brainstorm can feel much like a middle school locker room, complete with apprehension, humiliation, and a general unwillingness to participate.

On the flip side, a good brainstorm has the capacity to shape a new project into the next award winning campaign or idea.

I recently stumbled across an article by Robert Sutton written for Bloomberg Businessweek in which he outlines eight tips for better brainstorming.  Check out the article here

In essence, brainstorming should be a comfortable, warm environment in which people feel completely free to bounce new ideas, get creative, and build off of past experiences or work.

Brainstorm sessions are also a great way to tap into your team’s diverse resources and backgrounds.  I can guarantee you that each individual you work with comes with a unique set of talents, hobbies and passions which can lead to some pretty awesome creative thinking.

Be sure to go read the article above and start thinking about your own creative process.  How do brainstorming sessions happen at your company?  Leave us your thoughts in the comments.