Attune Public Relations

Attune Public Relations LLC was founded with a simple goal in mind: helping brands make harmonious connections through passionate storytelling and strong brand management. With a career spanning nearly a decade at leading PR agencies in the Denver market, Geoff Renstrom brings a commitment and enthusiasm to helping brands tell their story in a thoughtful, meaningful and engaging manner. Geoff brings skills in media relations, crisis support, issues management, media training and digital storytelling to clients ranging from energy, B2B, craft beer and major consumer lifestyle and food brands.

He enjoys exploring the vast outdoors of Colorado with his wife, Angela and son Hudson. Geoff is an avid home brewer and self-described craft beer geek and can be found most weekends cheering on his favorite teams including the Boise State Broncos, Denver Broncos, Colorado Rockies and his favorite MMA fighters.

Clearing the clouds of brainstorms

Brainstorming sessions are a fairly well known idea in a variety of industries and occupations; however, the way that a brainstorm is facilitated can drastically influence the quality of idea and outcome. 

A bad brainstorm can feel much like a middle school locker room, complete with apprehension, humiliation, and a general unwillingness to participate.

On the flip side, a good brainstorm has the capacity to shape a new project into the next award winning campaign or idea.

I recently stumbled across an article by Robert Sutton written for Bloomberg Businessweek in which he outlines eight tips for better brainstorming.  Check out the article here

In essence, brainstorming should be a comfortable, warm environment in which people feel completely free to bounce new ideas, get creative, and build off of past experiences or work.

Brainstorm sessions are also a great way to tap into your team’s diverse resources and backgrounds.  I can guarantee you that each individual you work with comes with a unique set of talents, hobbies and passions which can lead to some pretty awesome creative thinking.

Be sure to go read the article above and start thinking about your own creative process.  How do brainstorming sessions happen at your company?  Leave us your thoughts in the comments.